RUPT

In the ever-shifting landscape of business and leadership, frameworks like VUCA (Volatility, Uncertainty, Complexity, Ambiguity) have long helped us make sense of turbulence. But as disruption intensifies and new challenges emerge, fresh acronyms-BANI, RUPT, and TUNA-have entered the scene, each promising a more nuanced lens. Yet, as these models proliferate, leaders are left asking: Do … Read more

In recent years, acronyms like VUCA, BANI, TUNA, and RUPT* have gained traction as shorthand for the turbulent world we live and work in. They give shape to the storm — volatility, brittleness, unpredictability, and anxiety — helping leaders name the forces around them. But after a decade of working with organizations on the ground, … Read more