A clear and compelling product vision is the cornerstone of successful product development. It serves as a guiding star, illuminating the path for teams, and inspiring them to work towards a shared goal.

What is a product vision?

A product vision is a concise and inspiring statement that outlines the long-term goals and aspirations for a product.

It answers the question: “What do we want to achieve with this product?”

Why is a product vision important?

• Alignment: A strong product vision aligns teams and stakeholders around a common goal.
• Focus: It helps teams prioritize features and make informed decisions.
• Innovation: A compelling vision can spark innovation and creativity.
• Decision-Making: It provides a framework for evaluating decisions and trade-offs.
• Customer Focus: A good product vision is always rooted in customer needs.

How to create a strong product vision:

1. Understand the Problem: Clearly define the problem your product solves.
2. Identify the Target Audience: Determine who will benefit from your product.
3. Set Ambitious Goals: Aim high and set challenging but achievable goals.
4. Inspire Your Team: Write a vision statement that is inspiring and motivating.
5. Communicate Effectively: Share your vision with your team and stakeholders.

Example of a product vision:

• Bad: “Build a new mobile app.”
• Good: “Empower users to connect with the world through a seamless and intuitive mobile experience.”

By creating a strong product vision, you can set your product up for long-term success. Remember, a well-defined vision is the first step towards building a product that truly makes a difference.

It is possible to make the vision even stronger, through the power of co-creation. But I’ll leave that for another time.

What are your thoughts on product vision? Share your experiences and insights in the comments below.