Tag: Design Thinking
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Case Study: Visionary Application of Design Thinking as a Strategic Transformation Framework
Introduction In the early 2010s, the adoption of Design Thinking was primarily confined to product and service innovation and even then it was seen as cutting-edge. (I’d experienced design thinking firsthand as a product development lead for Reuters in their…
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Insufficient Stakeholder Engagement: A Recipe for Product and Project Failure
Stakeholder engagement is a critical component of successful product management and project delivery. It involves building strong relationships, effective communication, and active collaboration with individuals or groups who have an interest in the outcome of a product or project. Why…
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Celebrating World Usability Day 2015
World Usability Day “occurs annually to promote the values of usability, usability engineering, user-centered design, universal usability, and every user’s responsibility to ask for things that work better. The day adopts a different theme each year”. 2015 is the Ten…
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Reflecting on the Evolution of Product Design and Usability
In the mid-90s, Alan Cooper’s About Face introduced a compelling narrative on product design, one that placed the end-user experience at the heart of software development. For me, that book was pivotal, galvanizing my early views on how products should…